In a surprising yet thrilling development in the world of football, Jurgen Klopp, one of the sport’s most celebrated managers, has confirmed his new role as the Head of Soccer at Red Bull Group. After nearly 25 years of success on the sidelines, Klopp is taking his passion for the game in a new direction, embracing a fresh challenge in his distinguished career.
Klopp, whose dynamic leadership at clubs like Borussia Dortmund and Liverpool has earned him global recognition, expressed his enthusiasm for the new venture. “After almost 25 years on the sideline, I could not be more excited to get involved in a project like this,” he shared. The shift in responsibilities marks a new chapter for Klopp, but as he emphasized, “The role may have changed, but my passion for football, it has not.”
The move to Red Bull Group, which oversees a growing portfolio of football clubs across Europe and beyond—including RB Leipzig and Red Bull Salzburg—signals the company’s intent to strengthen its sporting ambitions with one of the brightest minds in football. Klopp’s experience, energy, and innovative approach to the game will undoubtedly play a key role in shaping the future of Red Bull’s soccer operations.
For Klopp, this position offers a chance to influence the game on a global scale, overseeing the development of young talents and fostering the competitive edge that has defined his coaching career. While his presence will be missed on the touchlines, his transition into an executive role marks a significant moment for the sport and for Red Bull Group’s strategic vision.
As Klopp steps into this new role, the football world watches with anticipation. His legacy as a manager is already secure, but his next chapter as a visionary leader off the field may be just as transformative.